Network of the Bank. It is southwest of way of saying thank you to customers, employees, and the 62 cities that have helped in putting the airline at the top of the industry.
Working with America's second harvest, the Southwest has created a virtual Food Bank on the main page of the http://www.southwest.com. Beginning today, Southwest will spread the LUV campaign to give everyone the opportunity to visit the virtual Food Bank and jars of peanut butter contributions. All contributions will be accompanied by South West, to a total contribution of the airline of $ 35,000. (Click here for a visit to the spreading of the LUV virtual Food Bank on southwest.com http://www.southwest.com/jp/luvhome.shtmlsrc=PR_35th_053006.) Spread the LUV and the virtual Food Bank will run the entire month of June.
"Peanut butter, with its high protein content, has long been one of the most necessary by food banks, Staples," said Colleen Barrett, President of Southwest Airlines. "It only makes sense that the airline would be the one that made famous the peanut is the LUV with peanut butter spread."
Southwest kicked the campaign with an event at Dallas Love Field where they unveiled their larger-than-life commitment to the campaign-a with a special 737 spread the LUV-design. (Visit http://gallery.swamediaSp.com/photos for a photo of the aircraft.) The event also included hundreds of Southwest employees celebrate the first jars of peanut butter is donated to the North Texas Food Bank in southwest of place of residence.
"The great thing about using the virtual Food Bank on southwest.com is that when people make a donation, their gift goes to the Food Bank in their local community," said Vicki Escarra, President and CEO of America's second harvest. "Southwest has already the first donation here in their hometown of Dallas."
The campaign comes at a perfect time to help food banks get ready for a busy summer. With children of school before the summer recess, many at risk of hunger will not have access to school breakfast and
